Art Direction & Illustration
Vidal Sassoon wanted to design bottle and box packaging for the limited edition hair products. The idea should resonate with women age 18-24, the most discerning young and trendy fashion addicts. The creative task was to create an exciting packaging opening experience that young fashion addicts will get excited about as they see their Vidal Sassoon products unveiled. My idea was based on collaboration with contemporary FKA Twigs. FKA Twigs is a fashion forward artist and celebrity. I designed her portrait on the packaging, which would expand when placed into the packaging box. This packaging was created as a pop up garden. It would cover the portrayed face in flowers which unfold while being open. My design represents the beauty inside, the surprising element of discovery, when something two dimensional rises from its limited condition and surprises with its magnitude, space which offers new possibilities.