Art Direction & Illustration
Mexx Fragrance is sold in drugstores and supermarkets, mainly in Germany, Russia and Central Europe. Consumers are young people 18 to 29 years old, living in the urban areas. Creative brief was to create outer packaging design and impactful names for each of the three Limited Edition perfumes. The aim was to make them appeal to Millennial city dwellers and stand out on the shelf. My inspiration was the summer exploration and with the regard to transformation through the time. The design is based on summer explorations and unraveling facets of everyday life. This perfume trilogy represents the dance through the time. The story of development intertwined into the product story, representing dreaming about the ideal in the first edition. The discovering the beauty of reality, in second. And finally, in third perfume symbolizing the inner careless powerful energy. I wanted the image to mature with the time, to duplicate the direction of the mental focus.