Art Direction, Production, Illustration

Sometimes producers search for completly new product and its apearance and sometimes you have good old product, which just needs a little update or change of direction, boost. It is always great challenge to understand the product well enough to keep its spirit, but renew what breaks it down. Perseverance is the a quality one must have to suceed in such projects, because there are layers of approval. When you’re changing a brand or creating a new one, you need to collaborate with the people who are immediately responsible for it on a day-to-day basis.  Redesigners must have a good sence of bussiness, understanding of business and the art of persuasion.