Gardner and Chef
Conceptual package design, logo, illustration
Unique and authentic brand and packaging design for a new vegetable spreads range that English consumers.
Millennials are central drivers of a worldwide shift to eating less meat, and plant-based products are growing the world over. Whilst US retailers ask suppliers for more plant-based products, the Chinese government encourages the 1.3B large nation to reduce their meat consumption by 50%. This packaging is for an international producer of premium food products, who has developed a new, great-tasting, nutritious vegetable spreads range. The products are 100% vegan, contain no additives, and are completely free of all allergens (no soya, egg, gluten, lactose, milk). Besides being tasty, they are nutritious, low in saturated fat, a source of fiber, and they have very low salt content.